Communication design refers to the art of crafting visual messages and broadcasting them to the world in new and meaningful ways. The main aim of communication design is to build the relationship between the viewers and the visuals. The first step of Communication design making is to create the message which has to be shared with the viewers and then strategically design the communication message to capture the attention of the viewers.
A good communication design is the one that communicates the message faster than words can, at the same time, it also makes sure that the messaging is also clear and compelling.
So, basically we can say that communication design is an art of utilizing visuals to strategically express information. You should also know that the term graphic design and communication design are used interchangeably due to overlapping skills.
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What do Communication Designers do?
A communication designer is the one who has the creative as well as technical skills to create visually arresting graphics and the professional skills to handle large, complex projects.
Communication Designer Job Opportunities
Here are some of the career options pursued by individuals who studied communication design:
Corporate Design and Branding
Communication designers with understanding of how to successfully brand a business are always in high demand in this industry. The market is so competitive nowadays that every company wants to establish a unique identity and stand out from their competitors to build strong relationships with their audiences.
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Advertising Campaigns
Advertising is a crucial part of any business and most of the business houses have separate budget allocated for it. A Communication designer creates Advertising Campaigns like – online videos, image campaigns, billboards, television commercials, and marketing materials like brochures, stationery, and business cards.
Book Cover Design
As they say, people do judge books by their covers, hence it’s very important the design of the book cover appeals to the audiences. A skilled communication designer knows that the cover of the book should reflect the book’s purpose.
Web and App Design
The Covid-19 pandemic has proved how important the Internet has become in our daily life. We see new websites, mobile apps everyday. A Communication Designer helps to create designs for websites and apps that communicate specific messages.
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