5 Essential Qualities of a Great Logo

5 Essential Qualities of a Great Logo

Thinking it’s time for an updated logo for your organization? Not certain if the investment is worth the cost? Your logo says a lot about who you are as a company, your commitment to your customers and your overall brand. A strong logo creates an identity that consumers related to, recognize and hopefully become loyal to. What are our top-10 qualities of a great brand icon? Keep reading and find out how you measure up?

Here are five qualities of effective logo design, complete with tips for putting these tips into practice for your business:

1. Should be Simple

DO streamline your design. DON’T overcomplicate things.

Simple logos are the ones people can recognize as soon as they see them. The simplest logos are the ones people remember the most.

2. Scalable

DO consider various applications. DON’T design for just one size or medium.

A great logo should be simple enough to be able to be scaled down or up and still look good.

3. Memorable / Impactful

DON’T be forgettable. DO leave an impression.

A great logo should be impactful. You want to capture your viewer’s attention and leave an impression (a positive impression, hopefully).


A great logo should look equally good on any web device and on any kind of print material.

5. Relevant

A great logo should be relevant to your practice. It has to have meaning that relates to the work you are doing.

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